Keyword Planner: The Ultimate Guide to Keyword Research

Google Keyword Planner is a free tool that helps bloggers find high-traffic, low-competition keywords to improve their blog’s SEO and increase organic traffic.


Why Bloggers Should Use Google Keyword Planner?Β 

βœ…Find the best keywords for blog topics

βœ…Discover search volume & competition

βœ…Get content ideas based on user searches

βœ…Improve SEO rankings & attract more visitors

βœ…Identify commercial keywords for monetization

Learn More>>The Ultimate SEO Guide for Bloggers: Drive More Traffic Fast


Step 1: Access Google Keyword Planner

Since Keyword Planner is a part of Google Ads, you need an account to use it.

1️ Go to Google Keyword Planner

2️ Click β€œSign in” or β€œStart Now”

3️ Create a Google Ads Account (You won’t be charged)

4️ Click β€œSwitch to Expert Mode” (to avoid ad campaign setup)

5️ Click β€œTools and Settings” β†’ β€œKeyword Planner”

Learn More>> How to Choose the Perfect Blog Topic for More Traffic


Step 2: Choose a Research Option

Google Keyword Planner provides two main options:

πŸ” 1. β€œDiscover New Keywords” 

  • Helps you find new blog topic ideas
  • Shows related keywords people are searching for

πŸ“Š 2. β€œGet Search Volume & Forecasts” 

  • Helps you check search volume & competition
  • Useful for validating keyword choices

πŸ‘‰ For bloggers, β€œDiscover New Keywords” is the best option.Β Β 

Learn More>>Google Trends-The Ultimate Guide to Mastering Trend Research


Step 3: Find Blog KeywordsΒ 

1️ Enter a seed keyword or phrase (e.g., β€œtravel tips”)

2️ Choose a target location (e.g., USA, UK, Global)

3️ Click β€œGet Results” 

πŸ“Œ Google Keyword Planner will show:

βœ” Avg. Monthly Searches – How many times people search for the keyword

βœ” Competition Level – Low, Medium, or High

βœ” Top of Page Bid (Low/High) – Used for Google Ads but also shows commercial intent

πŸ‘‰ Look for keywords with:
βœ” High search volume (above 1,000 searches/month)

βœ” Low or Medium competition (easier to rank)

βœ” Relevant to your niche

Learn More>> Blog Niche Selection: The Ultimate Guide for Beginners


Step 4: Analyze Keyword Suggestions

Google will generate hundreds of keyword ideas based on your seed term.

πŸ“Œ Best Keywords for Blogging:

βœ” Long-Tail Keywords (e.g., β€œbest travel tips for solo travelers”)

βœ” Question Keywords (e.g., β€œhow to save money on flights?”)

βœ” Informational Keywords (e.g., β€œbest budget travel destinations”)

πŸ‘‰ Example (Food Blog)

πŸ”Seed Keyword: β€œHealthy recipes”

πŸ“ŒKeyword Ideas:

  • β€œeasy healthy breakfast recipes” – 8,000 searches/month
  • β€œquick healthy dinner ideas” – 5,000 searches/month
  • β€œhigh-protein meal prep” – 3,000 searches/monthΒ 

Step 5: Check Keyword Search Trends πŸ“ŠΒ 

To see if a keyword is gaining popularity:

1️ Click on a keyword

2️ Check the search volume trend graph

3️ If the trend is increasing, it’s a good keyword to targetΒ 

πŸ‘‰ Example: β€œHome workouts” had a huge spike in 2020 due to COVID-19.


Step 6: Export Keywords & Use Them in Blog Content

1️ Select the best 5-10 keywords

2️ Click β€œDownload” or copy them into a spreadsheet

3️ Use them in your blog post titles, headings, and meta descriptions

πŸ“Œ Where to Use Keywords in Blog Posts?
βœ” Title β†’ Example: β€œ10 Easy Healthy Breakfast Recipes”

βœ” URL β†’ yourblog.com/easy-healthy-breakfast-recipes

βœ” Headings (H1, H2, H3) β†’ Include variations of the keyword

βœ” Meta Description β†’ Helps with search engine rankings

βœ” Image Alt Text β†’ Describe images using keywords


Step 7: Find Commercial Keywords for Monetization πŸ’°

If you want to make money from your blog, look for high CPC (cost-per-click) keywords.

πŸ“Œ Example:
πŸ”Keyword: β€œBest web hosting for bloggers”

βœ” CPC: $10+ (High commercial value)

βœ” Affiliate programs available

πŸ‘‰ Use these keywords in blog posts to earn affiliate income!

Learn More>> Proven Ways to Make Money Blogging: Turn Passion into Profit


Step 8: Track & Optimize Your Keywords πŸ”„

SEO is an ongoing process. Keep optimizing your blog content by:

πŸ“Œ Checking Keyword Rankings: Use tools like Google Search Console, Ahrefs, or Ubersuggest

πŸ“Œ Updating Old Blog Posts: Refresh content with new keywords

πŸ“Œ Monitoring Trends: Adjust strategy based on search demand


Final Summary: Google Keyword Planner Checklist βœ…

βœ” Sign Up for Google Keyword Planner

βœ” Use β€œDiscover New Keywords” for blog ideas

βœ” Analyze Search Volume & Competition

βœ” Pick Long-Tail & Low-Competition Keywords

βœ” Check Keyword Trends for Popularity

βœ” Use Keywords in Blog Posts for SEO

βœ” Find High CPC Keywords for Monetization

βœ” Track Rankings & Update Content Regularly

πŸš€ Follow these steps to grow your blog traffic & rank higher on Google!

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