Google Keyword Planner is a free tool that helps bloggers find high-traffic, low-competition keywords to improve their blogβs SEO and increase organic traffic.
Why Bloggers Should Use Google Keyword Planner?Β
β Find the best keywords for blog topics
β Discover search volume & competition
β Get content ideas based on user searches
β Improve SEO rankings & attract more visitors
β Identify commercial keywords for monetization
Learn More>>The Ultimate SEO Guide for Bloggers: Drive More Traffic Fast
Step 1: Access Google Keyword Planner
Since Keyword Planner is a part of Google Ads, you need an account to use it.
1οΈ Go to Google Keyword Planner
2οΈ Click βSign inβ or βStart Nowβ
3οΈ Create a Google Ads Account (You wonβt be charged)
4οΈ Click βSwitch to Expert Modeβ (to avoid ad campaign setup)
5οΈ Click βTools and Settingsβ β βKeyword Plannerβ
Learn More>> How to Choose the Perfect Blog Topic for More Traffic
Step 2: Choose a Research Option
Google Keyword Planner provides two main options:
π 1. βDiscover New KeywordsβΒ
- Helps you find new blog topic ideas
- Shows related keywords people are searching for
π 2. βGet Search Volume & ForecastsβΒ
- Helps you check search volume & competition
- Useful for validating keyword choices
π For bloggers, βDiscover New Keywordsβ is the best option.Β Β
Learn More>>Google Trends-The Ultimate Guide to Mastering Trend Research
Step 3: Find Blog KeywordsΒ
1οΈ Enter a seed keyword or phrase (e.g., βtravel tipsβ)
2οΈ Choose a target location (e.g., USA, UK, Global)
3οΈ Click βGet ResultsβΒ
π Google Keyword Planner will show:
β Avg. Monthly Searches β How many times people search for the keyword
β Competition Level β Low, Medium, or High
β Top of Page Bid (Low/High) β Used for Google Ads but also shows commercial intent
π Look for keywords with:
β High search volume (above 1,000 searches/month)
β Low or Medium competition (easier to rank)
β Relevant to your niche
Learn More>> Blog Niche Selection: The Ultimate Guide for Beginners
Step 4: Analyze Keyword Suggestions
Google will generate hundreds of keyword ideas based on your seed term.
π Best Keywords for Blogging:
β Long-Tail Keywords (e.g., βbest travel tips for solo travelersβ)
β Question Keywords (e.g., βhow to save money on flights?β)
β Informational Keywords (e.g., βbest budget travel destinationsβ)
π Example (Food Blog)
πSeed Keyword: βHealthy recipesβ
πKeyword Ideas:
- βeasy healthy breakfast recipesβ β 8,000 searches/month
- βquick healthy dinner ideasβ β 5,000 searches/month
- βhigh-protein meal prepβ β 3,000 searches/monthΒ
Step 5: Check Keyword Search Trends πΒ
To see if a keyword is gaining popularity:
1οΈ Click on a keyword
2οΈ Check the search volume trend graph
3οΈ If the trend is increasing, itβs a good keyword to targetΒ
π Example: βHome workoutsβ had a huge spike in 2020 due to COVID-19.
Step 6: Export Keywords & Use Them in Blog Content
1οΈ Select the best 5-10 keywords
2οΈ Click βDownloadβ or copy them into a spreadsheet
3οΈ Use them in your blog post titles, headings, and meta descriptions
π Where to Use Keywords in Blog Posts?
β Title β Example: β10 Easy Healthy Breakfast Recipesβ
β URL β yourblog.com/easy-healthy-breakfast-recipes
β Headings (H1, H2, H3) β Include variations of the keyword
β Meta Description β Helps with search engine rankings
β Image Alt Text β Describe images using keywords
Step 7: Find Commercial Keywords for Monetization π°
If you want to make money from your blog, look for high CPC (cost-per-click) keywords.
π Example:
πKeyword: βBest web hosting for bloggersβ
β CPC: $10+ (High commercial value)
β Affiliate programs available
π Use these keywords in blog posts to earn affiliate income!
Learn More>> Proven Ways to Make Money Blogging: Turn Passion into Profit
Step 8: Track & Optimize Your Keywords π
SEO is an ongoing process. Keep optimizing your blog content by:
π Checking Keyword Rankings: Use tools like Google Search Console, Ahrefs, or Ubersuggest
π Updating Old Blog Posts: Refresh content with new keywords
π Monitoring Trends: Adjust strategy based on search demand
Final Summary: Google Keyword Planner Checklist β
β Sign Up for Google Keyword Planner
β Use βDiscover New Keywordsβ for blog ideas
β Analyze Search Volume & Competition
β Pick Long-Tail & Low-Competition Keywords
β Check Keyword Trends for Popularity
β Use Keywords in Blog Posts for SEO
β Find High CPC Keywords for Monetization
β Track Rankings & Update Content Regularly
π Follow these steps to grow your blog traffic & rank higher on Google!