Google Keyword Planner is a free tool that helps bloggers find high-traffic, low-competition keywords to improve their blog’s SEO and increase organic traffic.
Why Bloggers Should Use Google Keyword Planner?
✅Find the best keywords for blog topics
✅Discover search volume & competition
✅Get content ideas based on user searches
✅Improve SEO rankings & attract more visitors
✅Identify commercial keywords for monetization
Learn More>>The Ultimate SEO Guide for Bloggers: Drive More Traffic Fast
Step 1: Access Google Keyword Planner
Since Keyword Planner is a part of Google Ads, you need an account to use it.
1️ Go to Google Keyword Planner
2️ Click “Sign in” or “Start Now”
3️ Create a Google Ads Account (You won’t be charged)
4️ Click “Switch to Expert Mode” (to avoid ad campaign setup)
5️ Click “Tools and Settings” → “Keyword Planner”
Learn More>> How to Choose the Perfect Blog Topic for More Traffic
Step 2: Choose a Research Option
Google Keyword Planner provides two main options:
🔍 1. “Discover New Keywords”
- Helps you find new blog topic ideas
- Shows related keywords people are searching for
📊 2. “Get Search Volume & Forecasts”
- Helps you check search volume & competition
- Useful for validating keyword choices
👉 For bloggers, “Discover New Keywords” is the best option.
Learn More>>Google Trends-The Ultimate Guide to Mastering Trend Research
Step 3: Find Blog Keywords
1️ Enter a seed keyword or phrase (e.g., “travel tips”)
2️ Choose a target location (e.g., USA, UK, Global)
3️ Click “Get Results”
📌 Google Keyword Planner will show:
✔ Avg. Monthly Searches – How many times people search for the keyword
✔ Competition Level – Low, Medium, or High
✔ Top of Page Bid (Low/High) – Used for Google Ads but also shows commercial intent
👉 Look for keywords with:
✔ High search volume (above 1,000 searches/month)
✔ Low or Medium competition (easier to rank)
✔ Relevant to your niche
Learn More>> Blog Niche Selection: The Ultimate Guide for Beginners
Step 4: Analyze Keyword Suggestions
Google will generate hundreds of keyword ideas based on your seed term.
📌 Best Keywords for Blogging:
✔ Long-Tail Keywords (e.g., “best travel tips for solo travelers”)
✔ Question Keywords (e.g., “how to save money on flights?”)
✔ Informational Keywords (e.g., “best budget travel destinations”)
👉 Example (Food Blog)
🔍Seed Keyword: “Healthy recipes”
📌Keyword Ideas:
- “easy healthy breakfast recipes” – 8,000 searches/month
- “quick healthy dinner ideas” – 5,000 searches/month
- “high-protein meal prep” – 3,000 searches/month
Step 5: Check Keyword Search Trends 📊
To see if a keyword is gaining popularity:
1️ Click on a keyword
2️ Check the search volume trend graph
3️ If the trend is increasing, it’s a good keyword to target
👉 Example: “Home workouts” had a huge spike in 2020 due to COVID-19.
Step 6: Export Keywords & Use Them in Blog Content
1️ Select the best 5-10 keywords
2️ Click “Download” or copy them into a spreadsheet
3️ Use them in your blog post titles, headings, and meta descriptions
📌 Where to Use Keywords in Blog Posts?
✔ Title → Example: “10 Easy Healthy Breakfast Recipes”
✔ URL → yourblog.com/easy-healthy-breakfast-recipes
✔ Headings (H1, H2, H3) → Include variations of the keyword
✔ Meta Description → Helps with search engine rankings
✔ Image Alt Text → Describe images using keywords
Step 7: Find Commercial Keywords for Monetization 💰
If you want to make money from your blog, look for high CPC (cost-per-click) keywords.
📌 Example:
🔍Keyword: “Best web hosting for bloggers”
✔ CPC: $10+ (High commercial value)
✔ Affiliate programs available
👉 Use these keywords in blog posts to earn affiliate income!
Learn More>> Proven Ways to Make Money Blogging: Turn Passion into Profit
Step 8: Track & Optimize Your Keywords 🔄
SEO is an ongoing process. Keep optimizing your blog content by:
📌 Checking Keyword Rankings: Use tools like Google Search Console, Ahrefs, or Ubersuggest
📌 Updating Old Blog Posts: Refresh content with new keywords
📌 Monitoring Trends: Adjust strategy based on search demand
Final Summary: Google Keyword Planner Checklist ✅
✔ Sign Up for Google Keyword Planner
✔ Use “Discover New Keywords” for blog ideas
✔ Analyze Search Volume & Competition
✔ Pick Long-Tail & Low-Competition Keywords
✔ Check Keyword Trends for Popularity
✔ Use Keywords in Blog Posts for SEO
✔ Find High CPC Keywords for Monetization
✔ Track Rankings & Update Content Regularly
🚀 Follow these steps to grow your blog traffic & rank higher on Google!
